Who it's for
What we did
How we did it
- Celebrated the launch of Wild, inviting lifestyle influencers on an exclusive three-day retreat and escape in Palm Springs.
- Treated influencers to an outdoor screening of the movie, a morning hike along the Pacific Crest Trail, an afternoon of relaxing activities and a ‘women’s circle’ around an evening campfire.
- Encouraged influencers to use the themes from the film as well as key messaging when sharing their experiences on social platforms leading up to the retreat and thereafter.
- 3M hashtag impressions.
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