White Boy Rick


Who it's for

What we did

  • Vintage mailer.
  • True crime influencers.
  • Key print coverage.

How we did it

  • Commissioned artist to create re-imagined VHS O-card cover for a unique, vintage mailer.
  • Engaged true crime influencers to promote home release, reaching 302k niche fans.
  • Secured print coverage in USA Today, In Touch Weekly, National Enquirer, Closer Weekly.
  • 13M media impressions.
  • 130+ breaks.


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.


Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind