White Boy Rick
Publicity
Who it's for
What we did
- Vintage mailer.
- True crime influencers.
- Key print coverage.
- 13M media impressions.
- 130+ breaks.
How we did it
- Commissioned artist to create re-imagined VHS O-card cover for unique, vintage mailer.
- Engaged true crime influencers to promote home release, reaching 302k niche fans.
- Secured print coverage in USA Today, In Touch Weekly, National Enquirer, Closer Weekly.
