Victoria

Social, Influencers


Who it's for


What we did

  • ITV’s first ever premiere event.
  • Influencer strategy.
  • 121K Facebook Live views.
  • 4k engagements.
  • Live social content.

How we did it

  • Extensive outreach to social influencers to attend the exclusive event to dial up word of mouth and extend conversations to a wider mainstream audience.
  • A Facebook Live Q&A was organised and conducted by Think Jam with star of Victoria - Jenna Coleman.
  • A dedicated team of social media managers worked the red carpet, capturing content via mobile devices as well as professional photography.
  • A Twitter Mirror was installed for cast and guests and published via @ITV. Other assets included Boomerang GIFs, 360 photos, Hyperlapse and slow-mo.
  • ITV users were given unprecedented access to the Victoria Global Premiere event Created a dedicated Snapchat GeoFilter, which was used thoroughly, even by Jenna Coleman herself.
  • Assets captured on the night were repurposed to extend the buzz from the event up to TX date.

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact teague.emery@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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