Who it's for
What we did
- ITV’s first ever premiere event.
- Influencer strategy.
- 121K Facebook Live views.
- 4k engagements.
- Live social content.
How we did it
- Extensive outreach to social influencers to attend the exclusive event to dial up word of mouth and extend conversations to a wider mainstream audience.
- A Facebook Live Q&A was organised and conducted by Think Jam with star of Victoria - Jenna Coleman.
- A dedicated team of social media managers worked the red carpet, capturing content via mobile devices as well as professional photography.
- A Twitter Mirror was installed for cast and guests and published via @ITV. Other assets included Boomerang GIFs, 360 photos, Hyperlapse and slow-mo.
- ITV users were given unprecedented access to the Victoria Global Premiere event Created a dedicated Snapchat GeoFilter, which was used thoroughly, even by Jenna Coleman herself.
- Assets captured on the night were repurposed to extend the buzz from the event up to TX date.
work in action
- Key Social Media Links
- Facebook Live
Get in touch
Do you want us to create an award-winning, global campaign for you?