TIKTOK UK LAUNCH
Strategy, Crisis Comms, Publicity
Who it's for
What we did
- Partnerships, activations, events.
How we did it
- In-person introductions between the TikTok team and dozens of key UK media outlets.
- In-depth analysis of the media's perception of TikTok from the launch of the platform and continual analysis reports following the evolution and popularity of TikTok as it settled into the UK.
- Drove education initiatives across the country and sectors, on TikToks policies, safety, and compliance developments.
- Collaborating with target parenting bloggers and arranging partnerships with key stakeholders to raise awareness on TikTok's safety features.
- Supporting TikTok at key events such as VidCon and Cannes Lions International Festival.
- Working on campaigns which include promoting partnerships, marketing activity and the TikTok community and celebrity creators.
- Scores of campaigns with exciting brands such as Sony Pictures UK, Burberry, Pride, Wimbledon, Converse, National Youth Theatre and The Brit Awards to name a few.
- Supporting the buzz around new celebrity creators such as Joe Wicks, Ed Sheeran, BTS, Mabel and of course the King of TikTok himself Lewis Capaldi.
- Working with the creative TikTok community to secure press interviews and features including on Metro, VICE, Telegraph and the Evening Standard.
- Held numerous events with creators and leading business sector delegates, to drive awareness and education.
work in action
Get in touch
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