The Vagenda
Social, Digital Media
Who it's for
What we did
- 2.1K Tweets.
- 11.4M Reach.
- Buzzfeed Homepage.
- Mumsnet Endorsed.
How we did it
- Simulated zeitgeist consumer engagement in response to the subject of the book, the representation of women in the media.
- Created social graphics, posting them via The Vagenda official Twitter page during week of publication to challenge negative media headlines about women.
- Encouraged followers to switch the focus and create their own headlines inspired by those suggested by the official page.
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact jenny.woods@thinkjam.com.
