The Shows Must Go On – YouTube Launch


Who it's for

What we did

  • Publicity.

How we did it

  • Supported the launch of The Shows Must Go On YouTube channel to bring live theater to audiences around the world  at the start of COVID-19’s global lockdown orders
  • Capitalized on ongoing press columns featuring digital content to stream while in quarantine
  • Targeted theater press and influencers, deal sites and family bloggers with the chance to watch classic musical productions for free
  • Utilized Andrew Lloyd Webber’s social following to announce and share behind-the-scenes insight for each new production
  • Gained over 1.1M YouTube subscribers since launch
  • Over 3.5B estimated reach across broadcast, print and online coverage within a week after announce
  • Reached over 28.2M potential impressions from social media posts within a week after announce


work in action

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Our Work

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