The Shows Must Go On – YouTube Launch
Publicity
Who it's for
What we did
- Publicity.
How we did it
- Supported the launch of The Shows Must Go On YouTube channel to bring live theater to audiences around the world at the start of COVID-19’s global lockdown orders
- Capitalized on ongoing press columns featuring digital content to stream while in quarantine
- Targeted theater press and influencers, deal sites and family bloggers with the chance to watch classic musical productions for free
- Utilized Andrew Lloyd Webber’s social following to announce and share behind-the-scenes insight for each new production
- Gained over 1.1M YouTube subscribers since launch
- Over 3.5B estimated reach across broadcast, print and online coverage within a week after announce
- Reached over 28.2M potential impressions from social media posts within a week after announce
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
