THE SECRET LIFE OF PETS 2
Who it's for
What we did
Managed content creators.
How we did it
- Liaised directly with global content creators, 3rd parties and the general public to secure use rights
- Footage was edited by Universal into a series of clips for a variety of media, with voice over recorded especially by talent
- Live tactical community engagement throughout key hero programming, Britain's Got Talent and The Voice, drove 11.4m reach and 411k engagements
- Created a set of tactical Easter Egg Instagram stories, engaging the broader animation fans highlighting cross overs in Illumination titles
work in action
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