The Little Mermaid: Live!
Who it's for
What we did
- AR Lens.
How we did it
- To help celebrate the airing of Little Mermaid Live! on ABC, Think Jam created a magical AR lens on Snap that turned users into Ariel.
- Fans were able to be a part of the iconic under the sea party, complete with some familiar friends from the classic film.
- Blended iconic animation from the original Little Mermaid film with a real-world lens.
- Recreated Ariel's red hair and added a beautification effect with facial retouching.
- User activation triggered an "under the sea" party effect with animated characters making quick cameo appearances.
Get in touch
Do you want us to create an award-winning, global campaign for you?