The Little Mermaid: Live!


Who it's for

What we did

  • AR Lens.

How we did it

  • To help celebrate the airing of Little Mermaid Live! on ABC, Think Jam created a magical AR lens on Snap that turned users into Ariel.
  • Fans were able to be a part of the iconic under the sea party, complete with some familiar friends from the classic film.
  • Blended iconic animation from the original Little Mermaid film with a real-world lens.
  • Recreated Ariel's red hair and added a beautification effect with facial retouching.
  • User activation triggered an "under the sea" party effect with animated characters making quick cameo appearances.


Get in touch

Do you want us to create an award-winning, global campaign for you?



Our Work

18 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind