The Little Mermaid 30th Anniversary

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer Marketing.

How we did it

  • Executed a 2-day NYC press tour with Jodi Benson, the original voice of Ariel resulting in over 30 interview features
  • Hosted an interactive underwater Mermaid School for key press and influencers
  • Placed exclusive content pieces on mainstream broadcast and online outlets
  • Customized 4 mailers to engage a range of blogger and influencer verticals including family/parenting, beauty/fashion, and pop culture media personalities
  • 157M+ impressions from exclusive content debuts
  • 59M+ impressions from Mermaid School experiential press event
  • 90+ online editorial pieces
  • 4M+ impressions from 4 influencer mailers and giveaways

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind