The Little Mermaid: 30th Anniversary
Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
How we did it
- Executed a 2-day NYC press tour with Jodi Benson, the original voice of Ariel resulting in over 30 interview features
- Hosted an interactive underwater Mermaid School for key press and influencers
- Placed exclusive content pieces on mainstream broadcast and online outlets
- Customized 4 mailers to engage a range of blogger and influencer verticals including family/parenting, beauty/fashion, and pop culture media personalities
- 157M+ impressions from exclusive content debuts
- 59M+ impressions from Mermaid School experiential press event
- 90+ online editorial pieces
- 4M+ impressions from 4 influencer mailers and giveaways
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
