The King of Staten Island

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer Marketing.
  • Partnerships.
  • Digital Event.

How we did it

  • Created a layered digital marketing campaign for the in-home release of the film
  • Partnered with popular tattoo company Inkbox to send select influencers and journalists custom ink pieces along with other branded items, a limited-edition print, all targeting entertainment influencers
  • Organized a live Twitter watch party of the film hosted by writer / director Judd Apatow and co-writer Dave Sirus where they engaged with fans by answering questions, revealing behind-the-scene stories, and sharing jokes that didn’t make the film
  • Secured interviews for cast members from the film with comedy, entertainment and mainstream press outlets
  • Secured eight bonus content exclusives with mainstream and entertainment press outlets
  • 117M+ impressions from live Twitter watch party
  • 7M+ impressions from talent interviews
  • 5M+ impressions from exclusive content debuts

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind