THE HUNGER GAMES: MOCKINGJAY PART 1

Social, Publicity, Digital Media


Who it's for


What we did

  • World Premiere.
  • Social Coverage.
  • Publicity.

How we did it

  • Created a social premiere event using ticket giveaways to drive social engagement in combination with an on-the-ground social media reporting team, working on the red carpet to capture and post content to fuel fan engagement
  • Tweeted live from the red carpet along with pre-agreed Tweets to support content created from the official Twitter Mirror, resulting in a worldwide trending hashtag. 
  • Secured top tier media coverage and support from the likes of Metro, Buzzfeed, Grazia, The Independent, Entertainment Wise and Digital Spy.
  • 221K mentions.
  • 32% engagement rate.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact clientservices@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind