THE HUNGER GAMES: MOCKINGJAY PART 1
Social, Publicity, Digital Media
Who it's for
What we did
- World Premiere.
- Social Coverage.
- 221K Mentions
- Worldwide Trending Hashtag.
- 32% Engagement Rate.
How we did it
- Created a social premiere event using ticket giveaways to drive social engagement in combination with an on-the-ground social media reporting team, working on the red carpet to capture and post content to fuel fan engagement
- Tweeted live from the red carpet along with pre-agreed Tweets to support content created from the official Twitter Mirror.
- Secured top tier media coverage and support from the likes of Metro, Buzzfeed, Grazia, The Independent, Entertainment Wise and Digital Spy.