The Duff

Social, Publicity

Who it's for

What we did

  • Publicity.
  • Social.

How we did it

  • Engaged fans of the book The Duff to promote the Home Entertainment release of the film adaptation using the book’s author Kody Keplinger.
  • Leveraged the popularity of The Duff to invite 25 young adult book bloggers and influencers to engage in a Twitter chat with author Kody Keplinger.
  • Encouraged bloggers and fans to tweet questions to @Kody_Keplinger using the hashtag #KodyQandA and @theDuff handle.
  • 4.7M hashtag impressions

Get in touch

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

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