The Duff

Social, Publicity


Who it's for


What we did

  • Talent Q&A.
  • 25 Influencers & Outlets.
  • 4.7M Hashtag Impressions

How we did it

  • Engaged fans of the book The Duff to promote the Home Entertainment release of the film adaptation using the book’s author Kody Keplinger.
  • Leveraged the popularity of The Duff to invite young adult book bloggers and influencers to engage in a Twitter chat with author Kody Keplinger.
  • Encouraged bloggers and fans to tweet questions to @Kody_Keplinger using the hashtag #KodyQandA and @theDuff handle.

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact jenny.woods@thinkjam.com.

X

Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind