The Duff

Social, Publicity

Who it's for

What we did

  • Talent Q&A.
  • 25 Influencers & Outlets.
  • 4.7M Hashtag Impressions

How we did it

  • Engaged fans of the book The Duff to promote the Home Entertainment release of the film adaptation using the book’s author Kody Keplinger.
  • Leveraged the popularity of The Duff to invite young adult book bloggers and influencers to engage in a Twitter chat with author Kody Keplinger.
  • Encouraged bloggers and fans to tweet questions to @Kody_Keplinger using the hashtag #KodyQandA and @theDuff handle.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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