The Duff
Social, Publicity
Who it's for
What we did
- Publicity.
- Social.
How we did it
- Engaged fans of the book The Duff to promote the Home Entertainment release of the film adaptation using the book’s author Kody Keplinger.
- Leveraged the popularity of The Duff to invite 25 young adult book bloggers and influencers to engage in a Twitter chat with author Kody Keplinger.
- Encouraged bloggers and fans to tweet questions to @Kody_Keplinger using the hashtag #KodyQandA and @theDuff handle.
- 4.7M hashtag impressions
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact clientservices@thinkjam.com.
