The Defiant Ones

Publicity


Who it's for


What we did

  • Press event livestream.
  • Talent panel.
  • Influencers.
  • 47K Facebook Views.
  • Top Tier Placements.

How we did it

  • Invited press and influencers to a panel with producer Jimmy Iovine and director Allen Hughes, followed by an intimate, on-the-record press dinner.
  • Partnered with a Los Angeles Times reporter to moderate the panel and livestream the event on the outlet’s social channels, generating 47k views on Facebook.
  • Placed exclusive clips on Entertainment Weekly and All Hip Hop.
  • Secured inclusion of the title in holiday gift guides and generated placements on Extra, Rolling Out, Rotten Tomatoes and more.

work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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