The Defiant Ones


Who it's for

What we did

  • Press event livestream.
  • Talent panel.
  • Influencers.
  • 47K Facebook Views.
  • Top Tier Placements.

How we did it

  • Invited press and influencers to a panel with producer Jimmy Iovine and director Allen Hughes, followed by an intimate, on-the-record press dinner.
  • Partnered with a Los Angeles Times reporter to moderate the panel and livestream the event on the outlet’s social channels, generating 47k views on Facebook.
  • Placed exclusive clips on Entertainment Weekly and All Hip Hop.
  • Secured inclusion of the title in holiday gift guides and generated placements on Extra, Rolling Out, Rotten Tomatoes and more.

work in action

Get in touch

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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