The Defiant Ones
Who it's for
What we did
- Event livestream.
- Talent panel.
How we did it
- Invited press and influencers to a panel with producer Jimmy Iovine and director Allen Hughes, followed by an intimate, on-the-record press dinner.
- Partnered with a Los Angeles Times reporter to moderate the panel and livestream the event on the outlet’s social channels, generating 47k views on Facebook.
- Placed exclusive clips on Entertainment Weekly and All Hip Hop.
- Secured inclusion of the title in holiday gift guides and generated placements on Extra, Rolling Out, Rotten Tomatoes and more.
work in action
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