The Darkest Minds
Who it's for
What we did
- Literature Influencers.
How we did it
- Researched and identified Instagram book influencers with strong followings and engagements to help reach the existing young adult fans of the popular book series.
- Partnered with Instagram book influencers to raise awareness of the film’s physical release.
- Worked with each influencer to have them create a static post that incorporated an assigned PSI color from the film, a gift-with purchase bracelet, as well as a quote from the book that empowered them in the caption, along with retail messaging.
- Coordinated with all influencers to have them go live with their content on physical release date and cross promote each other’s posts to help increase engagement.
- 475K+ social reach.
- 3.42% engagement rate.
- 130K+ impressions.
work in action
Get in touch
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