The Darkest Minds

Social, Influencers

Who it's for

What we did

  • Literature Influencers.

How we did it

  • Researched and identified Instagram book influencers with strong followings and engagements to help reach the existing young adult fans of the popular book series.
  • Partnered with Instagram book influencers to raise awareness of the film’s physical release.
  • Worked with each influencer to have them create a static post that incorporated an assigned PSI color from the film, a gift-with purchase bracelet, as well as a quote from the book that empowered them in the caption, along with retail messaging.
  • Coordinated with all influencers to have them go live with their content on physical release date and cross promote each other’s posts to help increase engagement.
  • 475K+ social reach.
  • 3.42% engagement rate.
  • 130K+ impressions.


work in action

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

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