The Darkest Minds
Who it's for
What we did
- Literature Influencers.
- 475K+ social reach.
- 3.42% engagement rate.
- 130K+ impressions.
How we did it
- Researched and identified Instagram book influencers with strong followings and engagements to help reach the existing young adult fans of the popular book series.
- Partnered with Instagram book influencers to raise awareness of the film’s physical release.
- Worked with each influencer to have them create a static post that incorporated an assigned PSI color from the film, a gift-with purchase bracelet, as well as a quote from the book that empowered them in the caption, along with retail messaging.
- Coordinated with all influencers to have them go live with their content on physical release date and cross promote each other’s posts to help increase engagement.
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?