The Croods: A New Age

Publicity


Who it's for


What we did

  • Publicity

How we did it

  • Partnered with La Brea Tar Pits and Smithsonian Museums to execute Camp Croods, a virtual “field trip” experience for kids and families
  • Interactive activities including DIY art projects, character drawing lesson from film animator, meeting real-life paleontologists and film talent appearances
  • Executed a junket with the director and lead animator for select press following the media preview event
  • Hosted a media preview event attended by 49 press and influencers
  • 88 individual coverage breaks
  • 5M+ event coverage potential reach

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

X

Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind