The Croods: A New Age
Publicity
Who it's for
What we did
- Publicity
How we did it
- Partnered with La Brea Tar Pits and Smithsonian Museums to execute Camp Croods, a virtual “field trip” experience for kids and families
- Interactive activities including DIY art projects, character drawing lesson from film animator, meeting real-life paleontologists and film talent appearances
- Executed a junket with the director and lead animator for select press following the media preview event
- Hosted a media preview event attended by 49 press and influencers
- 88 individual coverage breaks
- 5M+ event coverage potential reach
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
