The Craft: Legacy
Digital Event, Publicity, Influencers
Who it's for
What we did
- Virtual events.
- Influencer marketing.
How we did it
- Execute a Twitter Watch Party/Virtual Premiere in partnership with Entertainment Weekly
- Invite celebrity guests, women’s lifestyle and pop culture personalities, and witch-fluencers to watch the film and tweet along with talent
- Create 200+ movie-themed watch party kits delivered to talent, press, celebrity VIPs, studio executives, and social media influencers to help attendees enjoy the premiere from home
- 9M+ impressions
- #2 on the Los Angeles Twitter Trends list
- Highlighted in Media Play News’ Top Home Entertainment Campaigns of 2020
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?