The Craft: Legacy

Digital Event, Publicity, Influencers


Who it's for


What we did

  • Virtual events.
  • Influencer marketing.
  • Publicity.

How we did it

  • Execute a Twitter Watch Party/Virtual Premiere in partnership with Entertainment Weekly
  • Invite celebrity guests, women’s lifestyle and pop culture personalities, and witch-fluencers to watch the film and tweet along with talent
  • Create 200+ movie-themed watch party kits delivered to talent, press, celebrity VIPs, studio executives, and social media influencers to help attendees enjoy the premiere from home
  • 9M+ impressions
  • #2 on the Los Angeles Twitter Trends list
  • Highlighted in Media Play News’ Top Home Entertainment Campaigns of 2020

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind