The Burnt Orange Heresy
Partnerships, Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
- Partnerships.
- Digital Event.
How we did it
- Host a virtual event for Gen X and Millennial influencers capitalizing on the film’s picturesque italian setting
- Partner with Yaymaker, a Los Angeles based paint night company, to create a movie-themed virtual paint night for press and influencers
- Participants given a special paint kit to recreate the landscape Lake Como in burnt orange tones alongside the instruction by an artist via Zoom
- Event generated 200k social impressions
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
