The Broken Hearts Gallery

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer marketing.

How we did it

  • Create heart-shaped pinatas filled with candy and branded promo items and sent to female lifestyle influencers to break and capture engaging content to share with Millennial and Gen Z followers
  • Partner with Entertainment Weekly, influencers and film talent to host a Twitter Watch Party
  • Gifted participating influencers with custom branded movie-night-at-home kits
  • #BrokenHeartsWatchParty was the #1 trending hashtag in California during Twitter party
  • 4M+ media impressions

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind