Social, Publicity, Influencers, Digital Media

Who it's for

What we did

  • Events.
  • Influencers.
  • Live content.

How we did it

  • Established as the must-see film of the summer
  • Engaged with food-focused parenting bloggers to create their own Frobscottle.
  • Invited parenting influencers to the UK Premiere with their families to enjoy the The BFG Experience and watch the film.
  • Targeted teen audiences with an interactive quiz to discover their giant name and utilised our theatre contacts to raise awareness of the release with the fans of Mark Rylance.
  • Played on the existing awareness of Dahl and the title to highlight the magical language of The BFG with a Gobblefunk Diary and endearing quotes from the BFG himself.
  • Introduced the giants of Giant Country with digital ‘top trumps’ cards and utilised the tile format of Instagram for asset launches.
  • Amplified the BFG Experience and UK premiere with live social posting.
  • Images gained live from the red carpet were branded with motion graphics in real time to add magical elements and these were loaded to the social pages in real-time.
  • Facebook Live was utilised for a Q&A with Steven Spielberg, Mark Rylance and Ruby Barnhill.


work in action

Get in touch

Do you want us to create an award-winning, global campaign for you?



Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind