The BFG

Social, Publicity, Influencers, Digital Media


Who it's for


What we did

  • The BFG Experience.
  • Widescale awareness.
  • Family-focused influencer engagement.
  • Live premiere content.

How we did it

  • Established as the must-see film of the summer
  • Engaged with food-focused parenting bloggers to create their own Frobscottle.
  • Invited parenting influencers to the UK Premiere with their families to enjoy the The BFG Experience and watch the film.
  • Targeted teen audiences with an interactive quiz to discover their giant name and utilised our theatre contacts to raise awareness of the release with the fans of Mark Rylance.
  • Played on the existing awareness of Dahl and the title to highlight the magical language of The BFG with a Gobblefunk Diary and endearing quotes from the BFG himself.
  • Introduced the giants of Giant Country with digital ‘top trumps’ cards and utilised the tile format of Instagram for asset launches.
  • Amplified the BFG Experience and UK premiere with live social posting.
  • Images gained live from the red carpet were branded with motion graphics in real time to add magical elements and these were loaded to the social pages in real-time.
  • Facebook Live was utilised for a Q&A with Steven Spielberg, Mark Rylance and Ruby Barnhill.

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact teague.emery@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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