The Angry Birds Movie 2

Publicity, Influencers

Who it's for

What we did

  • Partnerships.
  • Screening.
  • Coverage.

How we did it

  • Utilised junket time with producer John Cohen and Jason Sudeikis
  • Arranged a brand partnership with ice cream connoisseurs Bubblewrap Waffle, creating a bespoke Angry Birds ice cream which was sold during the release weekend. On the day of release the Red costume character helped to promote the ice cream and a 100 ice-cream giveaway
  • Held an exclusive screening for Spice Girl and Angry Birds fan Emma Bunton
  • Sent influencers to enjoy Angry Birds Land at Thorpe Park Resort
  • Gifted influencers with a fun Angry Birds themed piñata filled with treats to celebrate day of release
  • Placed a sponsored feature themed around the film’s ‘Frenemies’ angle 
  • Secured coverage with target entertainment and parenting outlets such as Flickering Myth, HeyUGuys, Hot Corn, Kidzcoolit, FQ Magazine and Nat Geo Kids
  • Worked with influencers, Laura Dove, Emma Walker, Farouk James, The Curious Mummy, Amazing Arabella, JD Supercar Kid, In The Playroom and ET Speaks From Home


work in action

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