The Angry Birds Movie 2
Who it's for
What we did
- Bubblewrap waffle partnership.
- Angry Birds 2 piñata gifts.
- Emma Bunton screening.
- Entertainment and parent coverage.
How we did it
- Utilised junket time with producer John Cohen and Jason Sudeikis
- Arranged a brand partnership with ice cream connoisseurs Bubblewrap Waffle, creating a bespoke Angry Birds ice cream which was sold during the release weekend. On the day of release the Red costume character helped to promote the ice cream and a 100 ice-cream giveaway
- Held an exclusive screening for Spice Girl and Angry Birds fan Emma Bunton
- Sent influencers to enjoy Angry Birds Land at Thorpe Park Resort
- Gifted influencers with a fun Angry Birds themed piñata filled with treats to celebrate day of release
- Placed a sponsored feature themed around the film’s ‘Frenemies’ angle
- Secured coverage with target entertainment and parenting outlets such as Flickering Myth, HeyUGuys, Hot Corn, Kidzcoolit, FQ Magazine and Nat Geo Kids
- Worked with influencers, Laura Dove, Emma Walker, Farouk James, The Curious Mummy, Amazing Arabella, JD Supercar Kid, In The Playroom and ET Speaks From Home
work in action
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