WE BELIEVE THE FUTURE BELONGS TO THOSE WHO ENTERTAIN.
Over the last year or so, we’ve seen a shift in online behaviours, with the need to be entertained online becoming increasingly important to audiences and “phone boredom” on the rise. Perhaps it’s down to an increased audience expectation, brands playing too safe or just because there’s so much content out there that too much choice equates to lack of satisfaction. Either way, we need to recognise what audiences want from their screen time and re-energise engagement.
One app that has managed to fuel excitement and capture an active audience is TikTok. When TikTok came along, content as we knew it evolved. We’ve taken a look at some of the unique aspects of TikTok, that have encouraged this app to become a global phenomenon over the last year and some key tips for content creation, specifically looking at the Sports Industry.
Take 10 mins out and learn more about this innovative platform and how you can get started.