Team Rubicon – Preparedness Month Initiative


Who it's for

What we did

  • Influencer marketing.

How we did it

  • Raise mainstream awareness of Team Rubicon’s disaster relief mission by organizing a mailer program timed to National Preparedness Month in September
  • Create specialty “go-bags” filled with disaster preparedness items, and a toolkit of information and mini-challenges for recipients to learn about Team Rubicon’s mission and operations
  • Secure interest from press and influencers in the military/veteran, tactical training, country music, and family spaces to post on social for earned media coverage
  • 52 influencers and journalists engaged
  • 1.3M+ overall potential reach


work in action

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Our Work

18 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

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