T2: Trainspotting

Social, Publicity

Who it's for

What we did

  • Extensive multimedia coverage.
  • 100k engagements.
  • 2M+ reach.

How we did it

  • Crafted a multifaceted campaign that maximised talent availability and the film’s heritage.
  • Partnered with Irn-Bru to create desirable bespoke character bottles of the iconic drink And generate playful conversation between the film’s page and their own.
  • Worked with National and Scottish press for interviews and and featurettes.
  • Centred around talent, locations and the film’s era.
  • Engaged with facebook fans through Live votes, live talent assets and exclusive, unseen content.


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact teague.emery@thinkjam.com.


Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind