The Strangers: Prey at Night
Publicity, Influencers
Who it's for
What we did
- Influencers.
- Press tour.
- Coverage.
How we did it
- Selected six horror/film influencers to create their own strangers mask and share via their social media platforms, resulting in 22 posts.
- Organised an LA press tour with Bailee Madison including interviews with KTLA 5 Morning, Clevver, Hollywire TV, Circa Pop Live, Dread Central and Daily Dead.
- Secured an Instagram takeover for Bailee Madison with Awesomeness TV.
- Leveraged exclusive clips, horror film bundle promotions, giveaways and reviews to elevate coverage.
- 535k followers achieved.
- 5.4m reach on social.
- 330+ pieces of coverage.
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
