Sony Pictures YouTube Channel Kids Zone

Publicity, Influencers


Who it's for


What we did

  • Publicity.
  • Influencer Marketing.

How we did it

  • Promoted the launch of Sony Pictures new interactive YouTube Channel - Kids Zone.
  • Implemented an evergreen strategy to continue coverage across editorial, influencer and blogger coverage.
  • Secured and negotiated with celeb mom influencers and parenting bloggers.
  • Notable stats include:
    • Enlisted a combination of 12 influencers and parenting bloggers.
    • Secured mainstream media outlets including NPR, IMDB, SYFY, Mom.com and more.

work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind