Snoopy and Charlie Brown

• Targeted existing fans by focussing on the nostalgia of the cartoon strip and television show, whilst looking at ways to engage a new, younger audience.
• Amplified a Twentieth Century Fox and Roseberry’s London partnered online auction of celebrity kennels in order to create awareness of the kennel tour, action and film’s release.
• Planned effective placements as part of the wider social media posting and social strategy.
• Created nostalgia amongst our press contacts with a media drop on Snoopy’s Birthday and additional visits from a larger than life Snoopy and Charlie Brown at Christmas time.

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