Russell Madness

Social, Publicity


Who it's for


What we did

  • 6 Influencers.
  • Exclusive Content.
  • 2M Video Views.

How we did it

  • Leveraged popular animal star Crystal the Monkey and her Jack Russell Terrier co-star to create an exclusive opportunity for the YouTube vloggers and their channels
  • Invited six influencers to attend the media day at YouTube Space LA; filming various videos with the animal talent that both appealed to their audiences and called out the HE release date.
  • Produced six pieces of exclusive content that broadened the film’s reach and audience.

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact jenny.woods@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind