Russell Madness
Social, Publicity
Who it's for
What we did
- Influencers.
- Exclusive Content.
How we did it
- Leveraged popular animal star Crystal the Monkey and her Jack Russell Terrier co-star to create an exclusive opportunity for the YouTube vloggers and their channels
- Invited 6 influencers to attend the media day at YouTube Space LA; filming various videos with the animal talent that both appealed to their audiences and called out the HE release date.
- Produced 6 pieces of exclusive content that broadened the film’s reach and audience.
- 2M video views.
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact clientservices@thinkjam.com.
