Poltergeist
Social, Publicity
Who it's for
What we did
- Publicity.
- VUE Prank.
How we did it
- Partnered with exhibitor Vue Cinemas, setting up a filmed a prank where cinemagoers were unexpectedly met by the film’s iconic clown in the bathroom of Vue’s Piccadilly cinema, with the resulting footage edited and syndicated to sites.
- Achieved coverage on high profile media sites including The Metro, Digital Spy, MTV, Virgin and Games Radar.
- Ensured the hashtag #WhatScaresYou ran on key TV spots, where fans were challenged to watch and Retweet a haunting clip for their chance to win a high-value tech bundle.
- 50,000 YouTube Views
- 66K Engagements
- 1.8M Impressions
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact clientservices@thinkjam.com.
