Social, Publicity

Who it's for

What we did

  • Publicity.
  • VUE Prank.

How we did it

  • Partnered with exhibitor Vue Cinemas, setting up a filmed a prank where cinemagoers were unexpectedly met by the film’s iconic clown in the bathroom of Vue’s Piccadilly cinema, with the resulting footage edited and syndicated to sites.
  • Achieved coverage on high profile media sites including The Metro, Digital Spy, MTV, Virgin and Games Radar.
  • Ensured the hashtag #WhatScaresYou ran on key TV spots, where fans were challenged to watch and Retweet a haunting clip for their chance to win a high-value tech bundle.
  • 50,000 YouTube Views
  • 66K Engagements
  • 1.8M Impressions


work in action

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact clientteam@thinkjam.com.


Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind