Playbooks


Playbooks

USING STRATEGY TO BUILD A CREATIVE BRAND PLAYBOOK ACROSS ALL SOCIAL PLATFORMS.


Why we’re different:

Having worked on over 5,000 campaigns, we’ve learned one human truth as old as anything: a good story always wins.

Since 2004, Think Jam has been helping brands to understand, grow, and learn from audiences. By delivering best-in-class social creative strategy and frameworks, we’ve cultivated new fans, markets and fandoms worldwide and given brands the tools to activate them.

We’ve now packaged that knowledge and expertise for brands who are looking to entertain, engage and build emotional connections with global audiences.

What We Do:

SOCIAL PLAYBOOK:

A social brand playbook is a go-to source for how your brand appears and acts on social. It allows your brand to create a cohesive experience across every profile. Your guide includes brand colours, voice, visual guidelines – everything that distinguishes your brand on social media. It’s a living playbook that changes and evolves over time.

STORYTELLING PLAYBOOK:

The Storytelling Playbook consists of a 2-day workshop where we unpack key themes and explore the brand’s needs against market trends. It’s all backed by audience insight and delivered in a final actionable playbook for your team to work from as your plans are rolled out.

Features & Benefits:

SOCIAL PLAYBOOK:

  • A contextual design approach for your brand that analyses how your audiences respond to aesthetic trends.
  • A deep dive into the effect your brand’s visual collateral has on your social landscape, and how you can make the most of your creative identity.
  • Taking your online visual identity to the next level. A thorough style directive for your digital ecosystems, from tone of voice to a seasonal approach.
STORYTELLING PLAYBOOK:
  • A series of workshops & creative development sessions, powered by audience insights.
  • Deep dives into the qualities that make for inspiring stories.
  • A customised Brand Storytelling Playbook, inspired by your sessions.
  • Actionable concepts for supercharging marketing via brand storytelling.

Want To Find Out More?

Contact: marc.maley@thinkjam.com
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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

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