Pete’s Dragon

Publicity


Who it's for


What we did

  • 4 Key Partnerships.
  • 2 Influencers.
  • Key Talent Interviews.
  • 1 Media Drop.

How we did it

  • Partnered with Forest Holidays to provide a family outdoor escape, running in The Telegraph, both online and in print.
  • Created a Christmas outdoor themed workshop at the Disney store.
  • Secured food blogger, Naturally Sassy and a creative craft blogger to teach workshops for 160 kids using natural ingredients.
  • Partnered with Time Out London in print, online and newsletter to offer tickets to the workshop.
  • Partnered with Red Ted Art, hosting a competition for kids to draw their own imaginary friend; with winners drawings being turned into plush toys.
  • Hosted a Grandparent Screening with Saga, ensuring the targeting of the cross-generational family.
  • Initiated a media drop at theatrical, providing an eco-friendly message by giving press their own mini fern tree to grow.
  • Secured key talent interviews in Stylist Magazine, Daily Express, S Magazine and The Metro.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact ellie.graham@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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