Who it's for
What we did
How we did it
- Created a kids gardening focused campaign with PETER RABBIT theme, to generate coverage and reach elementary school students.
- Partnered with SlowFood, USA’s “Plant a Seed” campaign and a gardening expert to serve as the campaign spokesperson.
- Launched Peter Rabbit themed Earth Day Take over events for hundreds of kids and dozens of parenting influencers, generating 1M reach on social.
- Managed the Satellite Media Tour with our gardening spokesperson, which aired in 50+ national markets and earned over 600k broadcast impressions.
- 500k+ Mother's Day influencer impressions.
work in action
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