Paw Patrol Ready Race Rescue
Creative, Integrated Toolkit
Who it's for
What we did
- Campaign strategy.
- Integrated toolkit.
- Social & offline assets.
How we did it
- Delivered an International Toolkit for the brand's Spring/ Summer 2020 theme, Ready, Race, Rescue!
- Powered by our audience analysis, we developed the campaign strategy that focused on 'Pup Confidence' and positioned Paw Patrol as the brand to increase confidence in children, as well as parents.
- Developed a series of bespoke ideas the strategy to life, which considered multiple touchpoints across social (+ influencers), publicity, retail, cinemas and how these could be activated in local territories.
- The toolkit assets created ranged from social creative that included tutorial videos and GIFs, as well as offline Reward Charts and Challenge packs intended for use in nurseries, schools and by mum-influencers.
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact clientteam@thinkjam.com.
