PAW Patrol Dino Rescue

Creative, Social Toolkit


Who it's for


What we did

  • Social Toolkit.
  • Short Form Videos.
  • COVID Compliant Shoot.
  • Localisations.

How we did it

  • Using our insights and expertise, we developed a DINO-mite strategy and T-REXcellent concepts to help introduce the brand new Dino Rescue theme to parents and caregivers across the UK, France & Benelux.
  • We created a ROARsome toolkit of assets including 15 short-form videos ranging from 15 seconds to 2 minutes in length, an influencer concept for markets to activate locally and a selection of PAWtastic themed social assets for markets to engage users.
  • During July we completed a fully COVID compliant shoot, creating real-world adventures to inspire kids during play and three DINO-mite tutorials (including an erupting volcano!) for parents and their little ones to try at home.
  • We managed the influencer gifting production for the UK market, designing and producing 10x Dino Discovery boxes for young explorers.
  • A series of social assets were created to drive engagement on social with parents to talk about their little ones and drive awareness of the new series
  • SAUR'ing into action, we then localised all assets for the UK, France and Benelux and delivered any specific needs and requests to these markets.
  • We compiled the above assets and activations into a toolkit document to be activated and shared across the wider EMEA region, including thought starters and recommendations of how best to use the assets online.

work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact rebecca.whitmore@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind