Paramount Summer Camp
Influencers
Who it's for
What we did
- Influencer Marketing.
How we did it
- Celebrate the films of Paramount Pictures during the summer of 2020 with national safer at home orders in place
- Launch a digital Paramount Summer Camp, an influencer program to promote at-home family activities supported by Paramount’s massive film catalogue
- Collaborate with influencers to host different activations featuring various themes including a backyard movie night, delicious summer recipes, branded DIY crafts and at-home exercise routines inspired by classic films like The Nutty Professor, Charlotte’s Web, School of Rock and more
- 2M social reach
- 895K impressions
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
