Social, Publicity, Digital Media
Who it's for
What we did
- 360° Campaign.
- Extensive Coverage.
- Social Channel Growth.
- Avg. 1.92M Impressions.
- 80% Film Conversation.
How we did it
- Created a 360 degree campaign harnessing large family and fan audiences on Facebook, Twitter and Instagram.
- Implemented social communication from a ‘Bears Eye View’, with social content created for tactical use around cultural events, and made to be irreverent and highly shareable with other high profile accounts and influencers.
- Operated as social brand guardians for all things Paddington.
- Used our understanding of the brand to balance retail and entertainment messaging, whilst ensuring that the needs of a global audience were met: a unique narrative, which created opportunities for Paddington to be present in events and trends in a relevant way.
Get in touch
Do you want us to create an award-winning, global campaign for you?