Paddington

Social, Publicity, Digital Media


Who it's for


What we did

  • 360° Campaign.
  • Extensive Coverage.
  • Social Channel Growth.
  • Avg. 1.92M Impressions.
  • 80% Film Conversation.

How we did it

  • Created a 360 degree campaign harnessing large family and fan audiences on Facebook, Twitter and Instagram.
  • Implemented social communication from a ‘Bears Eye View’, with social content created for tactical use around cultural events, and made to be irreverent and highly shareable with other high profile accounts and influencers.
  • Operated as social brand guardians for all things Paddington.
  • Used our understanding of the brand to balance retail and entertainment messaging, whilst ensuring that the needs of a global audience were met: a unique narrative, which created opportunities for Paddington to be present in events and trends in a relevant way.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact jenny.woods@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind