Paddington 2

Social, Publicity, Influencers


Who it's for


What we did

  • 27K+ youtube views.
  • Twitter Trending.
  • 1st Brand on Facebook Stories.
  • 250+ coverage.

How we did it

  • Worked with Paddington & Co and Studiocanal, we developed Paddington’s Online tone of voice.
  • Engaged Paddington in online conversation with Sadiq Kahn, WWF UK And Marks & Spencer’s to name a few.
  • Created a custom Paddington vlog and Paddington themed day with Mummy Blogger Giovanna Fletcher.
  • Used a Bear’s eye view to show fans Paddington’s experience of the premiere, With involvement from key talent in instagram stories.
  • Delivered delicious media drops to select bloggers, including marmalade sandwiches and exclusive baking kits.
  • Partnered with a GBBO contestant to produce 4 Paddington inspired cakes and Live tweeted the final from Paddington’s wittty, loveable perspective.
  • Arranged a Mummy blogger screening with kids activities and Paddington himself!
  • Secured bespoke talent pieces with UNILAD and Empire Online.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact teague.emery@thinkjam.com.

X

Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind