Once in a Lifetime Sessions


Who it's for

What we did

  • Influencers.
  • Features.
  • Talent interviews.

How we did it

  • Worked with TLC’s Rozonda “Chilli” Thomas and EDM pioneer Moby to schedule phone interviews centered around their unique experiences filming the series.
  • Researched fans of the musicians and documentaries for coverage opportunities across traditional media and key online platforms to help extend sustained interest in the series.
  • Provided a wide range of journalists with digital screeners and live concert photos for review and feature opps.
  • Embarked on publicity and niche influencer outreach to grow large-scale awareness.
  • Secured talent interviews on site key music and entertainment sites including Huffington Post, Essence Magazine, Billboard and MXDWN.
  • Pitched and confirmed a range of traditional news, entertainment and music features in outlets like The New York Times, Pitchfork.com, Spin Magazine, People TV, Refinery29, Bustle and Nylon.
  • Targeted streaming content journalists, as well as social influencers to extend the campaign with publications including Decider.com, Fansided Netflix Life, What’s on Netflix, TLC Army, TLC Tube and Moby News.
  • 165 press hits.
  • 300M + impressions.


work in action

Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.


Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind