ON THE BASIS OF SEX
Social, Publicity, Digital Media
Who it's for
What we did
- Social Creative.
- Partnerships.
- Influencers.
How we did it
- Partnered with Bumble UK to promote the film via their app, newsletter and Instagram, reaching 32% of their 5.8M users, with the first push notification receiving over 1000 clicks in less than 24 hours.
- Partnered with a variety of grassroots organisations with an overall following of 34K to put on exclusive screenings.
- Partnered with The Entrepreneurs Network and Female Founders Forum for a screening of the film to promote amongst female entrepreneurs.
- Partnered with Equality Now to create a video asset to promote the film via their social channels.
- Worked with Psychologies Magazine for a Facebook Live takeover with prominent charity organisations.
- Collaborated with Humans of London to promote the film via Facebook case studies which highlighted the film and its inspirational themes.
- Worked with an Instagram artist Helen Green to create a bespoke Ruth piece.
- Highlighted and promoted Ruth Bader Ginsburg to a UK audience who were less aware of the notorious RBG than the US.
- 8.7M+ social reach.
Trailer
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact clientservices@thinkjam.com.
