ON THE BASIS OF SEX

Social, Publicity, Digital Media


Who it's for


What we did

  • Striking social assets.
  • Key Partnerships.
  • Influencers.
  • 8.7M+ social reach

How we did it

  • Partnered with Bumble UK to promote the film via their app, newsletter and Instagram, reaching 32% of their 5.8M users, with the first push notification receiving over 1000 clicks in less than 24 hours.
  • Partnered with a variety of grassroots organisations with an overall following of 34K to put on exclusive screenings.
  • Partnered with The Entrepreneurs Network and Female Founders Forum for a screening of the film to promote amongst female entrepreneurs.
  • Partnered with Equality Now to create a video asset to promote the film via their social channels.
  • Worked with Psychologies Magazine for a Facebook Live takeover with prominent charity organisations.
  • Collaborated with Humans of London to promote the film via Facebook case studies which highlighted the film and its inspirational themes.
  • Worked with an Instagram artist Helen Green to create a bespoke Ruth piece.
  • Highlighted and promoted Ruth Bader Ginsburg to a UK audience who were less aware of the notorious RBG than the US.

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact kathryn.mclagan@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind