Screen Awards 2014
July 22, 2014
Campaign: Dawn of the Planet of the Apes
Client: Twentieth Century Fox
Award: Online PR Campaign of the Year
Working on behalf of Twentieth Century Fox for the release of Dawn of the Planet of the Apes our key objective was to make the film integral to digital conversations using innovative multi-platform executions to create mass reach amongst mainstream audiences. Pivotal campaign landmarks included two paid and social media initiatives on ITV and Channel 4 to create maximum talkability and engagement, for which the campaign was awarded UK Online Campaign of the Year at the 2014 Screen Awards.