PR Daily Awards 2013
July 22, 2013
Campaign: Chronicle – ‘Film School Chronicles’
Client: Twentieth Century Fox Home Entertainment
Category: Best Use of the Internet of Digital Tools
Award: Honorable Mention
We negotiated a partnership with IGN.com and created the Film School Chronicles Promotion which would challenge aspiring film makers to a 30-90 second film, to be judged by director Josh Trank, around the subject of the extraordinary.
The IGN promotion launched on-site, Facebook and Twitter promotion from IGN, with the competition running via an app on the IGN Facebook page, which featured a custom-made introduction from the director.
To broaden the promotion out beyond the partner site, we embarked on college and Film School outreach by creating a poster advertising the competition which was distributed by institutions such as NYU and Emerson College.
Across all channels the promotion garnered over a million online impressions.