Key Art Awards 2013
July 22, 2013
Campaign: The Great Gatsby
Client: Warner Bros Domestic
Category: Digital – Banners & Rich Media Advertising
A substantial global digital advertising campaign to launch The Great Gatsby into theaters across the world. Incorporating beautiful rich media takeovers, socially engaging expandables and a vast array of mobile units which contribute towards bringing the characters and glamour of this classic tale to a modern audience. A prime focus in the campaign was the promotion and sharing of Jay Z’s much talked about soundtrack.