IAC Internet Advertising Competition
April 7, 2015
London – 7 April 2015
Think Jam has picked up its third win at the Web Marketing Association’s IAC Awards for its creative work supporting the release of How To Train Your Dragon 2.
The accolade for Best Entertainment Rich Media Online Ad was awarded to Think Jam for a homepage takeover on MTV Finland, which appeared as part of a worldwide rich media campaign that the agency produced for Twentieth Century Fox in support of the film’s theatrical release in summer 2014.
The visually striking animations were edited and created using Adobe After Effects, using Dynamic functionality created in Action Script 3, resulting in an a fun, arresting and compelling signpost to the film’s magical and fantastical world of Dragons and Vikings.
Think Jam’s previous IAC Award wins include Outstanding Website Award in the Movie Category for Sherlock Holmes, Best Movie Website for A Dangerous Method and Best Integrated Ad Campaign for Harry Potter and the Deathly Hallows: Part 1.
Media Director, Rory Hallam praised his team’s work on this campaign, saying, “This is just one example of the extremely high calibre of work that our dedicated team produces. The individuals that work across these campaigns with Twentieth Century Fox consistently strive to create the most innovative and evocative media possible, and it’s incredibly gratifying to see them rewarded with this win.”
Think Jam’s international work on DreamWorks product for Twentieth Century Fox is set to continue, as the company is already looking ahead to the campaign for 2016’s release of Kung Fu Panda 3.