New Year’s Eve
Who it's for
What we did
- Influencer marketing.
How we did it
- Partner with a wide range of celebrities and influencers to create humorous, tongue-in-cheek content to support their new product line ‘FU 2020’ (aka Forget You 2020)
- Create customized FU 2020 kits to send to participants including branded banners, top hats, decorative masks, photo props, swirl decorations, table toppers and much more
- The influencers’ coverage was shared on their channels utilizing the campaign hashtags #FU2020 and #PartyCity and including a swipe-up to the Party City retail link when shared on Instagram Stories and onto social media platforms
- The campaign garnered a potential social reach of 59M+ and 12M+ social impressions
- The retailer sold $900K+ worth of this special line of product
work in action
Get in touch
Do you want us to create an award-winning, global campaign for you?