Who it's for
What we did
- Key fitness influencers.
- Pi-Nutrition partnership.
- 2.5M social reach.
How we did it
- Recruited high profile fitness influencers to support the release with custom content.
- Secured fitness and male lifestyle influencers such as @ScottHermanFitness, @JaygMTV, and @CurtisWilliams.
- Partnered with Mark Wahlberg’s company Pi-Nutrition to cross-promote the film’s release.
- Created a social graphic for Pi-Nutrition to share on their Instagram, Twitter, and Facebook pages.
- Provided Pi-Nutrition with blu-rays to use in customer giveaways timed with physical release.