MGM 90TH ANNIVERSARY
Social, Digital Media
Who it's for
What we did
- Social Management.
- 253% Facebook Growth.
- 143% Twitter Growth.
- 238M Hashtag Impressions.
- 156K Clicks to Sale.
How we did it
- Created a custom Tumblr to house all the social content which was being pushed out across social platforms, which enabled us to engage with the broad film community found on the micro blogging site.
- Divided social content into four themes, rolling it out throughout the year to coincide with relevant calendar and anniversary dates.
