MAMMA MIA! HERE WE GO AGAIN

Publicity


Who it's for


What we did

  • On-set Press Event.
  • 50+ Editorial Pieces.
  • 150+ Social Posts.
  • 150M Reach.

How we did it

  • Invited 19 journalists from US and Canada to interact with 5 cast members on location in Greece, creating a unique content opportunity that offered an immersive look into the making of the film.
  • Worked with Universal to enhance the trip with official dance lessons and a boat tour of filming locations from the first and second films.  
  • Negotiated coverage and deliverables with press in advance of the trip, and provided follow up interviews with filmmakers to round out coverage.

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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