MAMMA MIA! HERE WE GO AGAIN

Publicity


Who it's for


What we did

  • Press Event.
  • Editorial Pieces.
  • Social Posting.

How we did it

  • Invited 19 journalists from US and Canada to interact with 5 cast members on location in Greece, creating a unique content opportunity that offered an immersive look into the making of the film.
  • Worked with Universal to enhance the trip with official dance lessons and a boat tour of filming locations from the first and second films.  
  • Negotiated coverage and deliverables with press in advance of the trip, and provided follow up interviews with filmmakers to round out coverage.
  • 50+ Editorial Pieces.
  • 150+ Social Posts.
  • 150M Reach.

Trailer


work in action


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.

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Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind