Little Women
Publicity, Influencers
Who it's for
What we did
- Publicity.
- Influencer Marketing.
- Mailer.
How we did it
- Engaged book influencers who love Louisa May Alcott’s classic novel and excite them and their followers to watch Greta Gerwig’s critically acclaimed awards season contender.
- Created a book-themed mailer that included a copy of Jo March’s LITTLE WOMEN book from the film, with a secret compartment inside revealing a period-inspired branded journal, a branded pen and a copy of the Blu-ray.
- 5M campaign reach.
- 450k+ social impressions.
Trailer
work in action
- @thereadingwomen (180k Instagram followers)
- @booknerd_reads (120k Instagram followers)
- @lifeinlit (97k Instagram followers)
- @fictionmatters (91.4k Instagram followers)
- @sweetbookobsession (59.5k Instagram followers)
- @theliteraryllama (36.9k Instagram followers)
Get in touch
Do you want us to create an award-winning, global campaign for you?
Contact mandy.rodgers@thinkjam.com.
