Lionsgate Live

Creative, Social, Publicity, Influencers

Who it's for

What we did

  • 4 Classic Films.
  • Over 4 Weekends.
  • Supporting 2 COVID Relief Charities.
  • Live Tweet-Alongs.
  • Engaging Creative.
  • Special Guest & PR Support.

How we did it

  • To excite and engage cinema fans whilst on lockdown, we pivoted our efforts to support Lionsgate UK with the charity-driven initiative, streaming 4 catalogue films for free over a month's period.
  • Included 4 live-tweet alongs on the Lionsgate UK and Hunger Games UK Twitter channels, with supporting posts on Facebook and Instagram. Reaching more than 2.6M, with over 156.7K engagements.
  • Creating bespoke content for the live streams, featuring talent, influencers and engaging quizzes for Instagram Stories. 
  • Utilised official press release to generate coverage and engage audiences on 50+ key film, entertainment, showbiz and fan/niche interest sites.
  • Secured key interview piece on Guardian Online with Bend It Like Beckham director Gurinder Chadha as part of their 'Lockdown watch' series.
  • Secured coverage with key micro-influencers to support initiative including Hannah Witton, Arty Fakes, Hannah in Wonderland, Huw Samuel and Popcorn and Glitter.


work in action

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Our Work

18 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind