Legion S1


Who it's for

What we did

  • Publicity.
  • Partnership.

How we did it

  • With limited content and no access to talent, we capitalised on the “catch-up” factor leading up the series’ season 2 broadcast premiere.
  • Created limited edition replica of children’s book seen in the series as a gift-with-purchase to help incentivize ownership over streaming viewership
  • Negotiated high-visibility placement of two deleted scenes with Entertainment Weekly and The Hollywood Reporter to highlight content found exclusively on the Blu-ray and DVD release
  • Partnered with pop-culture memorabilia company Mondo to create collectible vintage travel posters for the first season’s “Summerland” setting; partnership announced via IGN and supported through top-tier sweepstakes with in-demo outlets like The AV Club, Nerdist, ScreenRant, /Film and more.
  • Worked with Moviepilot’s Super News Live Facebook series to create a season 1 recap video, highlighting the show’s characters and comic book origins
  • Generated over 40 million editorial impressions across partner outlets and earned social media through video assets and sweepstakes.
  • Produced a recap video with Super News Live featuring home entertainment messaging generated 150k+ views on Facebook during street week.


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact clientteam@thinkjam.com.


Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind