Legion S1

Publicity


Who it's for


What we did

  • 40M+ impressions.
  • 150K+ Facebook video views.
  • Super News Live partnership.

How we did it

  • With limited content and no access to talent, we capitalised on the “catch-up” factor leading up the series’ season 2 broadcast premiere.
  • Created limited edition replica of children’s book seen in the series as a gift-with-purchase to help incentivize ownership over streaming viewership
  • Negotiated high-visibility placement of two deleted scenes with Entertainment Weekly and The Hollywood Reporter to highlight content found exclusively on the Blu-ray and DVD release
  • Partnered with pop-culture memorabilia company Mondo to create collectible vintage travel posters for the first season’s “Summerland” setting; partnership announced via IGN and supported through top-tier sweepstakes with in-demo outlets like The AV Club, Nerdist, ScreenRant, /Film and more.
  • Worked with Moviepilot’s Super News Live Facebook series to create a season 1 recap video, highlighting the show’s characters and comic book origins
  • Generated over 40 million editorial impressions across partner outlets and earned social media through video assets and sweepstakes.
  • Produced a recap video with Super News Live featuring home entertainment messaging generated 150k+ views on Facebook during street week.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact stella.ferguson@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

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