Divergent Series: Insurgent

Social, Publicity, Influencers

Who it's for

What we did

  • Influencers.
  • Social.

How we did it

  • Built awareness around HE release of Insurgent.
  • Established an influencer strategy called #FourDay, engaging 52 top fans of the Insurgent series by giving them an exclusive prize pack on the Blu-ray release day.
  • Sent each a sleek black gift box with items revolving around the popular character ‘Four’; tying into the 8/4 release date.
  • Negotiated media call outs on social throughout the day to run alongside our planned editorial placements.
  • Selected super fans from social sites, book bloggers, entertainment journalists and active fans passionate about the series.
  • 22.4M Social Impressions.
  • 2K Mentions.


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact mandy.rodgers@thinkjam.com.


Our Work

15 Years of Legacy & Experience
5000+ Campaigns
50+ Awards

Don't get left behind