Divergent Series: Insurgent
Social, Publicity, Influencers
Who it's for
What we did
How we did it
- Built awareness around HE release of Insurgent.
- Established an influencer strategy called #FourDay, engaging 52 top fans of the Insurgent series by giving them an exclusive prize pack on the Blu-ray release day.
- Sent each a sleek black gift box with items revolving around the popular character ‘Four’; tying into the 8/4 release date.
- Negotiated media call outs on social throughout the day to run alongside our planned editorial placements.
- Selected super fans from social sites, book bloggers, entertainment journalists and active fans passionate about the series.
- 22.4M Social Impressions.
- 2K Mentions.
Get in touch
Do you want us to create an award-winning, global campaign for you?