Divergent Series: Insurgent

Social, Publicity, Influencers


Who it's for


What we did

  • 52 Influencers.
  • 22.4M Social Impressions.
  • 2K Mentions.

How we did it

  • Built awareness around HE release of Insurgent.
  • Established an influencer strategy called #FourDay, engaging top fans of the Insurgent series by giving them an exclusive prize pack on the Blu-ray release day.
  • Sent each a sleek black gift box with items revolving around the popular character ‘Four’; tying into the 8/4 release date.
  • Negotiated media call outs on social throughout the day to run alongside our planned editorial placements.
  • Selected super fans from social sites, book bloggers, entertainment journalists and active fans passionate about the series.

Trailer


Get in touch

Do you want us to create an award-winning, global campaign for you?

Contact sinead.vaughan@thinkjam.com.

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Our Work

Over 3000 campaigns
50+ awards
Global capabilities
Marketing specialists

Don't get left behind